Ryanair “toilet scandal” turns into a clever promotional stunt!

Ryanair boss O'Leary. Photo: M. Argles, guardian.co.uk

Ryanair boss O'Leary. Photo: M. Argles, guardian.co.uk

Ryanair boss Michael O’Leary has been widely criticised for introducing more and more charges, starting with food on board and extra fees for non-online customers, but now including check-in charges.Most recently he suggested that passengers could be asked to pay one pound coin (1.10 euros, 1.40 dollars) to go to the toilet on board, although spokesmen subsequently explained that he may not have been serious.

 A budget airline boss was “only joking” when he suggested charging passengers to use the toilet, an airline spokesman told a German paper on March 12th.

Ryanair passengers were shocked last month when Michael O’Leary threatened to “put a coin-slot on the toilet doors so that people might have to actually spend a pound to spend a penny”. Ryanair spokesman for Germany, Anja Seugling, told the Ostthueringer Zeitung daily, “it was all just a gag,” adding that O’Leary was probably just thinking out loud.

O’Leary, who is one of Ireland’s wealthiest businessmen, has a reputation as a ruthless cost cutter, expanding Ryanair by offering low basic fares and charging extra for items like hold luggage.

Following criticism of the supposed plan, Ryanair launched a light-hearted competition on Thursday to suggest new ways the budget carrier can save money. The airline is offering 1000 euros to the most creative idea submitted by the end of March.

The Irish airline said it had already received suggestions including charging one euro for oxygen masks, 25 euros to use the emergency exits, 2.50 euros to read the safety card and 50 euros for bikini-clad cabin crew.

Other suggestions so far include charging for toilet paper with O’Leary’s face on it and charging 2.50 euros to read the safety cards.

“The suggestion I like best so far is a passenger in Sweden who has suggested that we should produce rolls of toilet paper with my picture on it,” says O’Leary.

Click HERE for more information and to submit your entry!!! But hurry, the contest closes March 31-st! 🙂

Source: AFP

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